Advertising Technology
Adknown is unique in that it builds and constructs the majority of its ad tech in-house. Our engineering department along with our product designers and marketing team work very effectively together to build out custom products. Our technology focuses on results using the simplest, scalable approach. Some of our current products:
- RTB Mediation
- PPC XML Mediation
- Traffic distribution management
- Ad management Solution
- Intext Adnetwork with SDK
- VMAP based video advertising agency platform
- Publisher Ad Revenue Engine
Adknown's advertising technology is constantly evolving. Its products are built to scale. Adknown's ad tech processes over 50k queries per second across its ad product portfolio.
Search Portals
Search portals have been a cornerstone of Adknowns business since it was formed in 2011. As industry experts in search, our marketing team are experts in harnessing the power of search to drive traffic to targeted environments. Working with PPC feeds powered by industry leaders like Google and Yahoo, Adknown is at the top of its field in terms of understanding search trends as well as maintaining high traffic quality to downstream advertisers.
- PPC Search ads
- Comparison shopping listings
- Local Listings
- Video Content
- Digitally curated content
Our experience with search doesnt end with our marketing team. Our talented team of engineers also specializes in building proprietary search-related tools. From the aggregation of third party search data through in-house tools, to the organization of Adknowns vast quantities of historical search data, to advanced tracking, analytics, and relevancy targeting, our engineering team has created a robust suite of search-oriented tools to help give our marketing team a leg up in search.
Web Publishing
For years, Adknown has been delivering top quality content to users through our network of web portals and properties. Our team stays busy keeping our web portfolio in a state of constant growth, both in terms of making additions to existing properties as well as creating new ones. Adknown oversees the development of all our properties from inception to launch. From the early phases of development where our market research team uses a variety of 1st and 3rd party tools to analyze the online landscape to identify and target the topics and ideas which interest users most, to the later phases, where our team of designers, writers, and engineers turn concepts into web properties. Adknowns web properties span across a wide range of topics and verticals, including:
- Health
- Education
- Entertainment
- Finance
- Travel
- B2B
- Information and Search Portals
- Comparison Shopping
The diversity in topics and styles within our web portfolio has necessitated an equally diverse editorial and design team. Adknowns editorial team prides itself on harnessing the talents of a young, ambitious and eclectic writing staff as well as multitalented designers and front end developers who are able to capture an array of different themes and styles.
Game Development
Our fully remote Game Development team creates mobile apps using Unity Engine with short development cycles. We make games through a unique and innovative process with a focus on creative solutions and a game design approach that is more "outside the box". Our library of games contains over 300 games released in the last 3 years on both Google Play and the App Store.
We currently publish our applications for Android and iOS. We love to challenge ourselves and create games from all genres (Even newly created genres), including:
- Platformer
- Shooter
- Survival
- Racing
- Strategy