Innovative Engineering

We are a unique company, as we develop all our technology in house. We don't rely on frameworks or off the SaaS, we code it all from the ground up. Our philosophy might take more time but you end up with faster, more flexible systems. We are an agile team that believes in the right tool for the job. Sometimes that means learning a technology, integrating it into our systems and going live in days or hours, not months. Engineers are given the freedom to solve problems in the best way possible instead of getting bogged down in red tape.

• Focus on accomplishing goals, not perfect solutions in an agile environment
• Continuous delivery allows us to get changes into production quickly
• Use managed services and server-less technologies to remove the IT headaches and allow for infinite scale.
• Elastic scaling capabilities to handle any growth
• Early adopters of the latest and greatest technologies

We are a tech first company that thrives on solving new problems in an ever changing technological landscape.

Big Data

We are a data centric company. Our systems generate billions of events each day that we need to ingest, store and analyze. Our big data ecosystem is comprised of various tools and methodologies focused on allowing our data to enhance our business. Our big data directives are to:

• Deliver data to users in a meaningful format
• Make data available as close to real time as possible
• Enable real time systems to enhance targeting, detect and stop fraud, and more
• Use the latest technologies including AWS Athena, Apache Spark & AWS Redshift

Making data backed decisions is a cornerstone of the company. The evolution from relational databases to big data has enabled us to stay ahead of new threats and better optimize our network. Finding new ways to utilize data to benefit the company is an ongoing challenge we are excited to tackle.

Targeted Advertising

At Adknown, we understand that the success of any marketing campaign is dependent on the ability to effectively target users. Having a marketing campaign which reaches the wrong audience only wastes time, money and resources. That’s why in addition to our innovative engineering and ability to tap into Big Data, we also have an experienced in-house team of marketing professionals who understand how to reach the right audience with the right message.

The key to our marketing team’s success is understanding how to engage audiences across a wide spectrum of verticals. Adknown’s web properties and apps cover a range of topics, and as a result our team has developed an equally broad understanding of the different methodologies, approaches, and ad implementations used to engage with different audiences. We have experience with the gamut of ad implementations and technologies, including but not limited to:

• Search
• Display
• Native
• Social
• Email
• XML
• RTB (Real Time Bidding)
• Retargeting and User Fingerprinting
• Advanced Tracking and Analytics

In addition to its diverse experience, Adknown’s marketing team is set apart by its ability to work with new technologies. We understand that automation and algorithmic learning drive the future of online marketing, and as such one of the most important roles of our marketing team is to collaborate with our engineering team to provide the front line know-how required to aim future technological development within Adknown.